Welcome to the Give The Dog A Bone blog, a medium through which we intend to bring you useful  information and updates with regard to all aspects of internet marketing. This quite clearly is a fast moving and ever changing marketing environment and it's our intention through the blog to help you keep abreast of a wide range of topics that will help you to market your business effectively on-line.

To start with a simple, yet critical thought that often gets overlooked that also strikes right at the heart of the name 'Give The Dog A Bone'.

I have lost track of the number of times I've been asked, "Why do you call yourselves Give The Dog A Bone?" This is, I hasten to add usually accompanied by a bit of a giggle.....well, I guess as names go it is kind of different...and I'm led to believe has a number of different connotations depending on what part of the world you're from (More of that some other time perhaps).

Apart from the fact that, though serious professionals, we believe you should try to take as much fun from work as possible, here is the official answer to the question, "Why Give The Dog A Bone"?

Since we began the company we have come across a fair few clients with websites on which they have invested small fortunes. Sometimes, though not always, these sites have been wonderful examples of a graphic designers ultimate dream...sheer works of beauty to some!

However, they have generally suffered from one major flaw, and this is generally the biggest single failing in web marketing...............they simply have no traffic going to them!

Without traffic any website, no matter how good it looks or how well it functions is practically worthless, and we view this a bordering on the criminal.

Without a shadow of a doubt, in our opinion the biggest single most important part of developing an on-line marketing strategy is to plan and implement a methodology for gettiing your on-line presence seen by relevant traffic (ie/ prospects and clients who want and need your products and services).

Hence, Give The Dog A Bone. If you have a dog you certainly wouldn't starve it (we hope)...no you'd keep it well fed and healthy....and we firmly believe that you should think about your web presence in the same way. Visitors are what keeps it strong and healthy, and what makes your investment, no matter how large or small, worth it!

Search Engine Optimisation is a phrase you will doubtless have heard on many occassions. This type of activity is designed to help ensure that you get great traffic, and yes it is important, and yes it is something that we do. However, effective web marketing is about many things...and this is our forte.

Over the coming weeks, months...hey hopefully years, we aim to keep you abreast of many of the important issues you have to consider in marketing yourself effectively on line.............Oh and by the way, if you're not marketing yourself online effectively you have a major problem as this is the biggest single area of business growth potential we have witnessed since the Industrial Revolution!

Come back and visit us regularly for, hopefully, gems that you will find genuinely useful...or if you can't wait that long give us a call and we'll do what we can to help....and I promise we won't be offended if you laugh at our name, Give The Dog A Bone....as long as you remember it!

And to keep you going here's one of our team.........................

His name's Forlan (Yes my eldest daughter is a Man Utd fan, and she liked Diego's hair!). He is exceptionally well fed!